Building an internship program. Any opinions on what works what doesn't? Any programs you particularly love?

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I think the key to an internship program is to know what they are supposed to produce.

I see lots of agencies (smaller, not your Ogilvys) take on interns and not have enough time for them to teach them or work with them. Running out of time happens for everything but it becomes a major problem when there isn't a plan for what the interns should be doing when there is no one free.

If there is an end goal or a completion project it stops the internship becoming a waste of their time and a drain on your resources.

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