Bummer the Soundcloud Twitter cards never really took off back in 2016. What are ways y'all are bridging the audio/social divide to promote playlists, podcasts and the like?

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It’s not super creative, but I love doing waveforms with subtitles for Twitter (main platform for a client). For playlists, you could do a mini :30 mashup of the playlist to tease the vibe and even ask for audience participation on the playlist aesthetic (idk your audience, so take that with a grain of salt). For podcasts, tease your b-roll video (of the recording in studio) if you have it.

Instagram stories with swipe up for songs/playlists and making it a content series with audience engagement. Also they have a sticker integration with spotify for more passive plugs.

ALSO tiktok is all audio based so i’m sure there’s something there too.

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