Can anyone explain the role of VP Associate Creative Director? Why the VP? What responsibilities come with the VP to differ from your typical ACD?

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From Hey Whipple:
“If you take a job at a big, dull agency, you might, without your seeing it happen, slip into a pair of “golden handcuffs.” That big agency may be willing to pay you a lot of money to crank out the dull ads. You get used to the money. A couple of years go by, and as your bank account fills with money, your book fills with bad ads—ads you can’t show without embarrassment or explanation.
Agencies will do all kinds of silly things to keep you happy at your desk cranking out bad stuff. I remember one agency that started handing out vice presidencies like candy from a Pez dispenser. Anybody who complained or was seen putting his portfolio together was suddenly a vice president.
After a while, though, it seemed almost everybody in the creative department was a VP, and the distinction began to lose its luster. That didn’t stop them. They just started handing out secret vice presidencies.
The boss would motion you into his office. He’d say, “We love your work. You’re gonna be a superstar. So we’re making you a vice president, but . . . uh, we don’t want you to tell anyone.”

Excerpt From
Hey, Whipple, Squeeze This
Luke Sullivan, Sam Bennett & Edward Boches
https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewBook?id=505091469
This material may be protected by copyright.

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Qualify for a bonus.

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I’ve heard of a few SVP ACDs lol. Usually the agency does that to get/keep someone in the door

Often, it’s to make up for a lackluster raise. Or to reinforce that they’re happy with you. That’s what they used to do at Grey. Friggin everyone me was a VP

At my agency, you become an ACD, then VP ACD, then VP CD, then SVP CD, then EVP GCD. It’s how they delineate levels and what bonus pool you are in. The base salaries are ranges that cover the roles, ACD, CD and GCD.

Such a weird title. The pecking order in my agency is
ACD
CD
GCD
ECD
GECD
🕳

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