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They’re a production company that does A to Z. I’m using them now on a production of videos and a livestream event.
They are, for now, a production entity, but mostly an entity being primed to be sold to generate money.
I thought they sold already to Martin Sorrell. Are you saying his plan is to build it and sell it on?
He seemed to enjoy running his WPP empire before WPP kicked him out.
Digital experiences either as a vendor to agencies or as a direct to client relationship where it brings more creative steps prior to executing. They have plenty of the latter which I think will be their future. Take strategy straight from client's and build the brand through experiences that can be pretty much anything.
Production company that mainly focuses on digital work. They work with agencies but are starting to become a larger entity that works direct to client more often now. They have acquired some heavy hitter production shops in the last few years. These acquisitions have turned them into more of an Accenture type company, trying to fulfill all client needs across the board.
Also, what makes MM’s so affordable vs other digital production companies is they have 25 offices around the world to pool from. My latest production is taking place in São Paulo.
Is it fair to say they’re a production company that leans more towards producing digital experiences?
Yes!