Can anyone from BCG expand on what the digital expert role is about? How is it different from a consulting role in the TA practice?

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Digital expert roles can sit in either BCG itself or in Platinion. The former means you’re still a generalist consultant, but you’ve specific experience/expertise in digital transformation, prototyping, customer journeys, etc. The latter means you’re likely more technical, and your expertise is narrowed mainly to Human Centred Design or IT Architecture.

A TA consultant is likewise a generalist consultant and something of a T-shaped IT expert; breadth of knowledge across multiple technology domains, with deeper knowledge in a couple of domains (ie. Cybersecurity, Infra and Cloud).

Source: I’m TA and I interview these candidates across BCG and Plat

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Not to add confusion, but the expert role is not a generalist role as far as BCG is concerned. You are still working in BCG classic but not as a generalist, as an expert. Some experts work quite similarly to generalists day to day but all are on separate tracks, experts not being on a partner track.

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