{ "media_type": "text", "post_content": "Can senior people point me to great examples\nof case studies that Can guide creation of portfolio. I know available on brand consultancy/ Agency websites, but hoping to separate wheat from chaff.", "post_id": "5c4712bd81e82c0014454ae0", "reply_count": 4, "vote_count": 2, "bowl_id": "58eed54c016cce0010bbe9fa", "bowl_name": "Strategy & Planning", "feed_type": "bowl" }

Can senior people point me to great examples
of case studies that Can guide creation of portfolio. I know available on brand consultancy/ Agency websites, but hoping to separate wheat from chaff.

like
Posting as :
works at
You are currently posting as works at

Go look at awards submissions. Effies and Jay Chiat awards both listed winning case studies last I checked, both usually prefer strong strategy over flashy creative with no substance. I’ve always viewed those as the best strategy focused case studies For portfolio you won’t need to be as in depth or nicely designed, but they’ll give you successful frameworks to build from. If you want to compare those to typical portfolios, google VCU brandcenter strategy portfolio or Miami Ad School strategy portfolio and you’ll find a bunch of slideshare and square space site portfolios - the frameworks I’ve seen are pretty straightforward (something like summary, background, challenge, target, research, insight, strategy, creative execution, and results)

likehelpful

Agree

Do you want a case study that goes into detail or one that quickly articulates the thinking and the work?

Additional Posts in Strategy & Planning

What are the EY paid holidays after Labor Day? Specifically for xmas and NY.. it is not online and HR said it won’t be out til 10/1? That’s abit late..

like

What roles can I look at doing in Tech as a Manager in Cyber with 4YOE in consulting + 1 additional? Have CISSP and a degree in CompSci. Also what TC should these roles have? Love my job and on a “fast track” but debating if I can get higher TC and a better WLB in long run.

like

My friend’s software startup is not doing well and wants to make the transition into corporate, any advice on roles to apply for? He’s the co-founder, takes care of all non-tech related work (e.g BD, market strategy, sales, etc)

like

Anybody working at Airbnb? Looking at a PgM position.

like

Anyone laid off recently that was kind of expecting it? We're all seeing the stories of high performers and billable people getting cut. I'll be honest, I'm an average performer and expecting bad news

like

Does anyone have recent experience of experience hire on-boarding in Deloitte UK? I’m waiting for details of the induction in London - start time and accommodation (in case I should book my own now).

Over the past year (year 4/5 for me) I wrote tons of scripts for brands (top agency work) that never ended getting bought by the client. I think they show off my skill and style but obviously that doesn’t come across in my portfolio since they were never made. Is it weird or in good practice to have an area in my site for these scripts?

like

How do i become a better presenter? I have slightttt social anxiety, so it’s really a struggle but im fighting to get better at it and could use any tips/advice

like

Hourly rates for fractional GC/ in-house for early-stage but funded companies? What’s reasonable?

like

Is anyone implementing a new system for housing electronic employee files? Due to the pandemic we are virtual for the most part and are exploring this concept. Any suggestion would be appreciated.

like

Endless anxiety and refreshing the candidate portal waiting on score release for my last test.

like

is accenture going to call employees to office soon ?

please let me know.

like

My ey office was crushed with layoffs a few weeks ago.

Did anyone else get hit?

like

Has anyone worked on or remember seeing a recent QSR brand that guaranteed satisfaction with a menu item “or your money back?”

Out of these 3 which one will be good for long term and offer job security.
1.
Northern Trust Corporation
2. Capgemini
3. Epam anywhere not EPAM Systems
I am tired of changing companies.
Now, I want to stay in one company for long term till retirement

McKinsey’s doing workday?

funny

How is SAP practice in LTI... Do we have ample implementation projects?

Will the learning be good and how about firm culture , onsite opportunities?

like

Is it a good idea to quit your full time job to start your own hustle without fully knowing what that will be like?

like

CIPS VS CSCP VS CPM

Additional Posts (overall)

Any examples of a major company investing in master brand that benefited the greater portfolio of brands? Ideally with data to prove it worked

The famous examples I keep finding are Coca Cola's shift to investing in master brand circa 2016 but the soda category has gotten crushed ever since so it doesn't tell a great story. The other is Apple's master brand driving the success of headphones and watches but it's also easy to point to their ecosystem of lock-in as the bigger driver

What’s it like in strategy at a traditional creative ad agency compared to a brand/design agency? Anybody been at both?

like

How much does an entry-level position in strategy somewhere like Interbrand in NYC pay?

like

Has anyone here made the jump to market research or from market research to agency? Would love any advice!

like

How do you all go about researching/finding inspiration for new strategic ideas? My work has been so slow recently and I feel like everything I’m working on is stale and needs little input from me and want to bring something fresh to the table.

like

Are any agencies hiring and hybrid in Portland?

like

Does anyone have subreddits they like to peruse for potential insights? Would love any and all suggestions. Thanks fishies.

like

Any resources for best client to agency briefs? TIA

like

Strategy is such a thankess job. My whole team got major praise for a campaign. I wrote the brief and I didn’t even get mentioned. I know I should let it go but I am feeling pretty sad about it 😥

like

Hello! I’m new at fishbowl and would love to use this platform to grow more professionally through active listening and advice. That being said, I’m a strategist with the resume of a media person. Can anyone help me with better positioning myself as a strategist? I really want to start a strategy role but I don’t have the actual experience and I’m afraid I’m not passing the initial screening for a strategy role because of my resume.

like

Anyone see a planner pivot to teaching w/o getting a certificate? Any advice?

likehelpful

Pharma Kids: what’s up with Patients and Purpose? Good things/Bad things?

like

Anyone made the shift from creative to strategy, how did you talk about your skills if you don’t really have any in a position?

like

Any strategists/creatives here who’ve worked or lived in the Nordics (Denmark, Iceland, Sweden, Finland, Greenland, Faroe Islands)? Would love to run something by you and get your thoughts on it.

like

Best online tools for social listening other than meltwater?

like

What panels are you going to at Advertising Week?

like

STRAT BLOGS: Add similar to MARTIN WEIGEL (CANALSIDE VIEW) or other Intellectual Pondering’s of interest in comments.

Examples: Stratechery, Martin Weigel, Off Kilter, Planosophy, Stew Fortier, Astral Codex 10,

likesmart

Interview at VaynerMedia tomorrow for junior strategist. Any tips?

like

what the hell are beacons and territories

like

Anyone else confused and nervous about Trump's new visa ban?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
Download Fishbowl to see what others are saying
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the Fishbowl app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy.

Already have an account? Log in

New to Fishbowl?

image with Fishbowl logo and arms reaching out for a handshake

Already have an account? Log in

By continuing you agree to Terms of Use and Privacy Policy.
Messaging rates may apply

For account settings, visit Fishbowl on Desktop Browser or

General

Legal