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Hashtags definitely aren’t the most important thing


The key is insights, reading into your targetted market. How do you want to reach them, basically each journey is different in how you want to achieve your goal.


Further to what everyone’s commented already, the Instagram algorithm prefers video content and therefore shows it more.

It will show to people who they think would be interested in watching, especially if it uses trending sounds.


IG has long shifted away from hashtags being the most important thing on the platform. As others mentioned, the link doesn’t work.

“Beating the algorithmsss” (since there are several on IG) will never work long term. Create content that solves people’s pain points. Or, answer some FAQs but make it digestible and relatable. If you don’t already, follow Adam Mosseri on IG. He speaks to feature releases and algorithm changes weekly on his page. It’ll give you some insight on what their focus is so you can quickly adapt and implement it into your strategy.


Seems it kicked over and we’re able to see them now!


Is it a reel?


Yes, I had posted it as a reel three months ago.

How do I start to promote my company and myself through social media? I feel we are sooo far behind in this. Where do I start?

The first step is to optimize all your social media bios. Then identify your buyer persona.

Commenting to follow. I am curious about this as well.

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