Can someone explain this Michelob Ultra tagline to me?

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To quote Sheryl Crow “If it makes you happyyyy. It can’t be that baaaad.” 😂

likefunnysmart

I took it to mean a light beer should still be enjoyable, not just “low calorie.”

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Drinking healthy beer is only worth the calories/carbs if you enjoy it

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I haven't seen any of the spots but I assume it means it's only worth drinking a low cal beer if it doesn't also taste like shit. Unfortunately it seems like that's telling people not to drink their beer.

funny

And you love a good wheatgrass enema so....

likefunny

Can someone explain Michelob to me period

likefunny

Playing sports, exercise, running marathons is only worth it if you enjoy it.

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This is how I interpret it as well.

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Nerds

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People to whom extreme low cal beer appeals can’t even enjoy normal beer because they’re so obsessed with counting their macros/calories.

They enjoy low cal beer because it doesn’t trigger them in the same way. That’s why all the people shown are so athletic. They’re aspirational to this audience.

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It’s only worth it if you can sell through to the client.

funny

I'm with ya. Far too basic.

Unless it's driving real change for us as a society, like what's the point.

This has got to be sarcasm, I hope.

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