Can someone explain what BCG Digital Venture is like a 5 year old? Thanks

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Corporate client wants to incubate or explore new business idea, but in a sandbox separate from their existing business lines.

They partner with BCGDV to explore ideas, and develop the most promising ones into MVPs and a new business entity structure / business model that can be validated in the market. Client and BCGDV assign people full-time to staff, work on, and lead this new business venture.

Funding/equity model for the new venture is designed in different ways, based on risk appetite of client VS BCG. Venture will either succeed or fail within 1-2 years of launch.

ANYWAY, this was the original vision, but new venture builds are starting to become a lower % of the actual work, and DV is starting to turn into a staffing pool for general DigitalBCG work.

Plus all our competitors offer similar solutions (e.g., McKinsey LEAP etc)

Source: DigitalBCG alum

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In your time in DC, have you seen any massive successes? How does the experience translate to startup work?

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Helpful thanks

what’s the equal of this at Bain? Thanks

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