Can someone please explain the difference between a Strategist and Creative Strategist?

like
Posting as :
works at
You are currently posting as works at

Example: retail client wants to better understand how competitors are using new technologies to help with ‘last mile’ delivery of fresh grocery and how they can get their teams to start thinking about adopting technology for their business. A business consulting strategist at SR would do the research, present initial findings with stakeholders, and put together an internal workshop with the larger client team to prioritize and decide on a direction. A Marketing strategist would come in after this new technology/program has been implemented and write the creative brief for the launch campaign, they are more consumer focused. This is just from a SR perspective, not sure how other agencies define the two.

like

Depends on the agency. At SR we have traditional business consulting strategists. They would provide market sizing and opportunities for new brands or products. They do a lot of future trend forecasting for clients. But they would never be able to touch a creative brief or campaign strategy. That would be the role of a Marketing Strategist who only work with the creative teams.

like

Wish I could

like

Creative Strat = failed creatives

like

Thank you SR1

Generally I think creative strategists write the creative briefs, strategists come in after and help bring idea to life across media. One cares about consumers and interaction with product and one cares about consumers and interaction with media.

Related Posts

Anyone recruiting physicians for Teledoc? Tell me about it!

like

How much time does zs take to release formal offer letter?

I finally got the final draft(Salary Stack Up) of my CTC after asking for some major and minor modifications twice which already took around 2 weeks.

Now that i have accepted the draft, HR said that she will send formal offer letter by EOD of next working day. It is more than 48 hours. Neither HR is responding to mail nor call nor sms.

What do i expect here now?

like

Looking for Supply Chain opportunities in the Houston, Tx area if anyone knows of any good opportunities please send my way. Thanks in advance!

like

Hi everyone, for those of you who became US citizens, did you have to renounce Indian citizenship before getting a visa to go back to India? Trying to plan an emergency trip and am a little confused by this process.

Is Anomaly London as bad as everyone says it is?

like

Tips on drafting a shareholder information statement for a merger? Preparing one for the first time with little supervision and I feel lost. I have some forms/a base precedent but I’m struggling to synthesize the merger agreement key articles into summaries and for some articles especially the payment, treatment of options etc I’m not sure I myself fully understand it super well. Also, about how long should it take (midsize deal between 100-200M)). Any guidance, tips etc, are very appreciated!

like

Do you all wear CT shirts with a suit? Or have different shirts for suits?

like

Not sure this is the right bowl but will ask it anyway. Is it worth taking out unsubsidized loan for the freshman year of college vs using money saved in the 529 plan. The reason being that 529 balance is down this year and hope that it will go up as market recovers. Trying to see what will be the best strategy in this case.

Anyone has a PCP they like who’s caring and open to functional medicine?

like

how many people in this bowl are in the UK outside of London?

follow up, do you see this as a UK bowl or a London bowl?

trying to see something

like

Folks- I need a monthly parking spot around Near North. Any suggestions or apps that I can use?

like

Have you shopped White House Black Market lately?

This weekend, spend $300 or more and receive this gorgeous laptop bag ($150 retail) free gift with purchase!

We have fabulous suiting options, and much more! Earn up to $30 back in rewards cash this weekend with purchase of pants/blazers! I’d love to put together a lookbook just for you!

Reach out anytime, I’d love to style you! My storefront is in the comments! ♥️

Elke - Brand Ambassador and Social Stylist for WHBM, Chico’s and Soma!

Post Photo

Why is the basic salary offered by TCS is so less? Will taking an offer with lower basic salary cause any kind of issues either in the future or with other companies in the future?
Tata Consultancy

Post Photo
like

Lol shots fired

Post Photo
likefunny

Best all around full frame lens for Sony a7R iv?

Google trends when squid games is released 😂

Post Photo
likefunny

I don’t care about the hours, the work, the pay, etc. What really made me feel like I fell for something in recruitment is “we are a family”. No. It’s so cliquey, nobody hangs out after work...

Was a Director at my last shop (12 yrs exp), moved to biggest shop in my new state as a Sup. w goals to grow. Just had a baby, and I’ve been passed up for promos the last 2 years to a man. Now what?

likehelpful

Additional Posts in Strategy & Planning

What is your super power?

like

Hoala are running their course online this year. Any thoughts on it? Worth the time?

Post Photo
like

Looking for help with some fresh/interesting insights around trust and the notion of trust? How has it changed over the last few years? Any brands that have played well in this territory?

like

Need recommendations for where to get the basics and best practices for programmatic?

like

STRAT BLOGS: Add similar to MARTIN WEIGEL (CANALSIDE VIEW) or other Intellectual Pondering’s of interest in comments.

Examples: Stratechery, Martin Weigel, Off Kilter, Planosophy, Stew Fortier, Astral Codex 10,

likesmart

For those who transitioned from Agency to client side pretty early on in your career, how did u do it?

like

What’s the best indirect route into Strategy? If you had to choose between Accounts or a Kantar-type brand research consultancy?

like

Anyone done a certification like Cornell’s Data Analytics Certificate? Curious if it’s worth the price.

like

How’s the Brand Strategy team at EP+Co NY?

like

Thoughts on Prophet? Quality of work or experience working there?

like

Taxi is looking for an intermediate brand planner in NYC. Looking to take the next step? Find the post on linkedin.

like

I’ve had a few strat directors, all but one parcel out speaking time for me both w clients and first thoughts in internals for growth’s sake. My current not so much. Directors: what’s your approach?

like

Has anyone in the US relocated to London through their agency? Any advice for how to make that happen? What was the salary adjustment?

like

I’m trying to teach myself the skills I need for a role in Brand Strategy/Account Planning. Any suggestions or advice on how to do that?

like

What are your top questions about strategy, working in strategy, or learning about strategy?

Compiling a list of questions, would love any and all questions!

like

Received verbal title promotion during the last review cycle (and now scoped as such) but not getting formal title/$ until this month. Can I backdate my Sr title on my resume?

What would you think be the perfect content in promoting a brand new Creative Agency? 🤔

like

“Insights:” so overused that it took several re-reads to realize that a request to “identify 3-4 insights per category” really meant “find supporting stats to use in a direct mail piece.”

likefunnyhelpful

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal