Can someone please tell me what the hell Ogilvy did to win a Cannes for the Refugee Flag? I heard the flag and color idea (life vest) already existed and they hijacked the story to win an award?

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This is a project that 15 creatives worked their ass off to make it happen. Since 2016, We,ve worked a lot on this project and we are proudly still working on it, even after winning a lot of awards, because the idea made it into culture and we really want to help refugees with it. The idea started with a team who came to me and we started everything at Ogilvy. We partnered with refugees around the world who helped us with the flag, anthem and we brought 12 other creatives to work on it. It's a huge project with more than 65 pages of new things that have happened since we won 18 lions in Cannes. There are many things still to happen yet and we'll think about stopping working on it once we get a Nobel Prize nomination.

likefunny

This is refreshing to hear.

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Heard everything existed and was all thought out by the artist they credited. Ogilvy just used her designs/ ideas to produce a case study video for Cannes. I’m sure the artist really truly cared about the cause and giving the voice to people who didn’t have one.

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