{ "media_type": "text", "post_content": "Can we officially kill the “man as idiot woman as genius” trope? Especially in household/ child care? All we are doing is absolving men from the responsibility of doing these tasks .", "post_id": "5ae24989f8479800130c4323", "reply_count": 15, "vote_count": 32, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising", "feed_type": "crowd" }

Can we officially kill the “man as idiot woman as genius” trope? Especially in household/ child care? All we are doing is absolving men from the responsibility of doing these tasks .

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I’d like to buy a comma, Pat

likefunny

I dunno. I tried to sell through an ad about a Mom doing something stupid and the Dad saving the day and I was told by my client that I was being sexist (I’m a female).

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@LB1 if she’s cryin’ she’s buyin’

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This trope bugs me so much. It’s sexist to say women can’t play the idiot role. I want to see more female Laurel and Hardy / Abbot and Costello dynamics. Broad City is probably closest.

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Amen! And please stop making mom cry ads. Those are so stupid and overdone.

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It’s tone def too. Husbands are very involved these days. Where’s the planner on these???

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Creative strategy 1 - the planner would be me - telling them not to do that :)

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I had a woman as the hero in a spot, and the client said “That’s too much of a trope, swap the genders.” Then when the man was the hero, the client said “well now he’s mansplaining!”

To quote Mike Birbiglia: JOKES HAVE TO BE ABOUT SOMETHING. At some point, someone, somewhere, could find anything offensive.

Still not as bad as the client who said “can you find someone who’s gender isn’t as obvious?”
🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄

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Yes. So tired.

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It’s so lazy

People love lazy dated stereotypes and gender role assignments. This is like asking Pharma to stop having ISI VO in spots

I’m crying at how stupid these ads are, not because the pressure of being a mom is weighing on me with my fragile self image.

PREACH🙌🏿🙌🏿🙌🏿🙌🏿 I'm so done with dumb dads.

I’ve been complaining about this for years and if I noticed it, it must be overdone. It’s an offshoot of the fat, clueless husband with attractive, capable wife sitcom trope that started with THE HONEYMOONERS. If someone in the ad needs to be dumb, though...safer to go with the guy.

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