Black In Advertising
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Hire African American creatives. Not Diversity Coordinators.’ Not ‘Inclusion Specialists.’ African American art directors and writers. Repeat until agency and client cultural offenses cease.

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likesmartuplifting
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Tbwa1 says it's not that easy 🙄

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likefunny
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Were there any black Strategist on this project? Or did anyone do social listening to get a feel for how the community would have reacted to the campaign? Did anyone survey parents or black/brown children on the type of books they wanted to read? As a kid I didnt care about the classic that I was forced to read but I wouldn't mind if I had more black authors included on my reading list.

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@TBWA 4: Classic CHIAT NY Anyone who speaks up gets shut down, Is that person still around? Doubtful

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About how many black people work at TBWA?

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I understand people are hurting but that last part is factually inaccurate. Not discounting the potential truth of that in some offices but TBWA does have Black creatives. Yes there should be more but it doesn’t help anyone to erase them. -Darien L.

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How do you suggest they address/fix it. Honest question. I don’t think it’s as simple as hire more black creatives. It’s a complete overhaul of the system. Do you think that just happens over night?

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They address it with the truth. Doug's video was filled with so many red flags. Sometimes it is as simple as hiring black talent, and holding regular convos internally about inclusion. Coating the issue in complexity and big words is how you sit on your hands.

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And you don’t think they’ve been doing that? That’s my point. It’s not a quick fix.

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@tbwa1 If you are Doug please stop hanging out ONLY with young women at your desk and organizing useless events and start doing something that actually affects/improves the job conditions of women and minorities at TBWA...

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likesmart
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