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What’s the difference between a Brand consulting firm like Prophet or Lippincott and an agency like IPG Mediabrands or Publicis Media. I just started my career in marketing and didn’t realize how much we rely on agency partners. The agency’s do lower funnel work, but they also do strategy, which made me curious on the difference. Sorry if this is a dumb question, I’m a fresh undergrad!
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I hate that acct people don’t know how to do them.
I hate lazy, poorly written competitive reviews.
You’re not a proper strategist unless you had competitive reviews
Depends on how you define and frame up the review.
Yes. We have the more junior members of the account team do them. Save your brain for other things
I feel like that’s all I do
Yes.
Yes they suck. If you give an ounce of effort though you can use them to have a thoughtful discussion that can steer clients in the direction of doing something people actually give a damn about
The worst!!
Why do you hate it?
SD1 - yeah. Totally agree. I think as a freelancer we’re sometimes asked to do stuff that doesn’t make much sense from a time / level perspective which is one of the reasons I’m ready to go full time