Can you be a brand strategist and hate competitive reviews? Today’s philosophical pondering

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I hate that acct people don’t know how to do them.

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I hate lazy, poorly written competitive reviews.

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You’re not a proper strategist unless you had competitive reviews

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Depends on how you define and frame up the review.

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Yes. We have the more junior members of the account team do them. Save your brain for other things

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I feel like that’s all I do

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Yes.

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Yes they suck. If you give an ounce of effort though you can use them to have a thoughtful discussion that can steer clients in the direction of doing something people actually give a damn about

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The worst!!

Why do you hate it?

SD1 - yeah. Totally agree. I think as a freelancer we’re sometimes asked to do stuff that doesn’t make much sense from a time / level perspective which is one of the reasons I’m ready to go full time

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