{ "media_type": "text", "post_content": "Can you help me unpack this? What is “Peloton Nation”? I am specifically interested in the “nation” part. What does it mean to call your brand or your movement a “nation” and who can do it?", "post_id": "616453e7c26c5000346004fd", "reply_count": 12, "vote_count": 4, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising", "feed_type": "crowd" }

Can you help me unpack this? What is “Peloton Nation”? I am specifically interested in the “nation” part. What does it mean to call your brand or your movement a “nation” and who can do it?

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If it has cult like attributes, it can be called a nation.

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Has to do with adopting a lifestyle and being semi-consumed by it. People have to "swear by it," be a fan, or buy into a system of beliefs. Most would laugh at an Oreo Nation... but Red Sox Nation and Fox Nation have almost a brotherhood of sorts based on a common interest... if that makes sense.

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I imagine it has to do with the obsession of it. Like college football or something. I know someone who drops Cody into conversation here and there like they know each other.

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I've heard radio shows and podcasters use it for years. Fox even just launched a "Fox Nation" app, wisely tapping into its fanbase.

I'd argue a brand needs some media component (even if that's not what it's mainly associated with), with compelling personalities (huge with Peloton) and a strong desire for consumers to associate with the brand that borders on community.

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“Nation” implies there is a tribe of fans/followers that is obsessed with a brand. Similar to the tribal aspect of sports - the product inspires an obsession and a high level of engagement with a product that is then also shared amongst the community together. Peloton, Orange Theory, Raiders, Red Sox, USC football, etc.

The “nation” aspect gives a tip of the hat to the followers/fans of a product and acknowledges the community’s importance.

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There’s a great book on this that just came out — Cultish. The ways in which language is used to bond cults aka “nations”.

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Mind sharing where you read/heard this?

“Nation” is a really interesting choice of words. I think it refers specifically to imagined communities with an emphasis on spanning geographic spaces, in ways that other terms like “cult” or “community” doesn’t imply.

Maybe it’s a cute way to rethink the monthly subscription fee like a “tax” lol

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