Can’t believe no one here’s called out Coca Cola for announcing a huge global pitch a few weeks before Christmas. Happy to be the first. That is one c***ish move, if ever I saw one.

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“We all see it. We alllllll see it.”

likefunny

They’re not allowed to call a review because it’s... Christmas? Is this a serious post?

likefunny

Yeah I was like wtf

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it doesn’t even start until Q1 next year, so what’s the problem?

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See answers above. Why announce it now then? It’s shitty timing. And if you don’t see that then maybe you’re part of the problem in our industry.

They intend to take the year to complete the review and have partners in place 2022. Another long year for all involved!

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Yes, I saw that. Let them off lightly. Didn’t call out just how sociopathic it was.

likefunny

Take a deep breath and relax. The review doesn’t even start until q1, as clearly stated in the article

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It’s hardly the only massive pitch happening at the moment.

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It was called out

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Not Coke, but I’m on another large global pitch that’s due early January. Teams working straight through the holiday(s). This “show us how badly you want it” mentality is beyond played out. Especially this year. But maybe they’ll surprise us all by announcing an extension early next week! 🤣🤡 🤣🤡

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Is this a “war on Christmas” post?

How do you guys stay up to date on this stuff? (Which sources of info)

My point exactly. Similar flurry of alerts no doubt happening in agencies all over the world. People gearing up when they should be gearing down.

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