Care to share any secrets to where you find stuff that’s going on culturally to use in advertising? Is there a resource of “what’s hot right now” type stuff? Thanks in advance.

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You can’t get access until you make Creative Director.

funnylikehelpful

I’m going to be polite because I hope that you’re just one of these unfortunate people who never had a mentor (myself included).

But seriously, be hungry.

Nothing about this post says hunger. You must consume everything. Expose yourself to everything. Take everything in.

I’m honestly not sure how you get to be an ACD without being a consumer of everything.

The resource you’re looking for is just earth. If you’re not attune to it, train yourself to be (yes that’s teachable).

likesmartupliftinghelpful

An entire lifetime of curating a wildly diverse range of friends/acquaintances/influences.

Once a thing makes a list, it’s too late

like

This is exactly it 👆🏼

I hear tiktok is all the rage

funnylike

Honestly, I’m more accustomed to making culture than reflecting it. You’re familiar with my work and probably liked it. I’ve been asked to “push off something cultural” and I don’t usually follow the latest popular trends and celebrities, hence my question. Maybe I need to spend more time on twitter, Reddit and buzzfeed, dunno.

Anyway, I appreciate your answers.

funnylike

Geez, snarky 👖

🙄

like

Life, friends, other people, your own experiences, TV, the internet, movies, books, your own family, your neighbors, trade rags, travel, new experiences, leaving your comfort zone, moving, people watching.

If you have to ask, how did you make it this far?

likefunny

Cheat code: stayhipp.com

funnylike

sad

The pub

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