Case studies / presentations have become a norm as part of the hiring process for a product marketing role.
- Recruiter- How often do candidates pass on a role because they needed to do a presentation?
- Job seekers- How likely are you to pass on a job because presentation is part of the process?

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Job seeker: I personally enjoy presentations because it gives my hiring manager an opportunity to see how well I do under stress and pressure. Especially on a topic where I might not be comfortable in. I personally would never pass on an interview due to a presentation !

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As someone who hires, I don't find them useful at all in most interviewing scenarios. Especially the ones that take up a lot of time. I respect people's time.

For me personally, I'll also end my interview process with most companies if they ask me to take a test or do much work outside the interview.

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I was against case studies as a candidate but now am for them as a hiring manager. There are three main reasons for this: (1) measures the actual skills of the candidate. We’ve dodged a few bullets. There was the guy who talked a great game but then submitted screenshots of decks he found on pinterest and said he would follow these examples when hired for actual work and the woman in a Program manager role who wanted to switch to PMM and who submitted a deck with several missing bullets, typos, and two loses that were half done come to mind. (2) it measures interest from candidates in the role. Had a guy from FAANG tell us he wanted the job until we gave him the assignment and pulled out saying he was looking for an offer from us as leverage to get more comp from his company and didn’t want to continue. (3) Gives those who might not be rockstars when talking to people the opportunity to show their strengths in other ways. There was a guy who turned off a few members of the team because they thought he had an ego (I completely disagree) but who absolutely crushed the homework. The worst thing that can happen for candidate and team is getting the wrong person for the role. I’m okay with losing a few great candidates to land the right one.

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Depends on the role. I was really gunning for my now current role. I was asked to do a take home GTM launch document.

I probably spent 15 hours on it and provided a 2 page document. I got the job! But during the middle, I was very anxious that this was a brain-drain exercise after 7 interviews.

What assured me about it was asking how detailed it needed to be. They gave me a more measured time frame ask of just spend a few hours on it.

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