Additional Posts in Advertising
What is portal/link to resign ?
Best firms for org design?
For visual learners

Crying in Japanese 🥹

Additional Posts (overall)
Best independent agencies in NYC?
What do you do when you have down time at work?
Looking for a new ACD job in Asia. Any leads? 🙏
thoughts on Elephant?
I need infographic tips please!
New to Fishbowl?
unlock all discussions on Fishbowl.
You’re being too logical. She thinks Michael B. Jordan is beautiful. That is all.
She remarks in the beginning on Alexa's beautiful form. Says she can't imagine anything more beaut...
From this I'm presuming they had an insight that some people weren't buying the former Amazon Echo because it was ugly and didn't fit into their home aesthetic. Cue this add pointing out its form and function.
Chief
The insight is that if Alexa was a person, they’d be the most helpful person you’ve ever met. The “they’re so beautiful they’d make your husband jealous” element is just icing on the cake to add drama to the story.
Rising Star
I told you I’m logical. I’m discussing this on a logical level. I enjoyed the spot and thought the husband bit is amusing. You haven’t explained the part I’m asking about. That’s fine, btw!
Chill out
Rising Star
?