CCOs, ECDs and CDs: what a creative has to have for you to hire her/him right now, even if this person doesn’t have that many awards?

likehelpful
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A great book*, side hustles that showcase your real talent (in lieu of award winning work), a fun/interesting About page that makes me like you even more.

* If you have an art background, the book needs to be slick af, comps in latest device designs set up in fresh layouts.

likehelpful

How about “internet” as an answer?

I think we can all agree that there minimum you need to do, but other than that, it’s all subjective. Everyone on here has different answers. You have CDs who care about Side hustles and some who don’t. So, I say do what feels right. Take the advice from these comments that speaks to you. Because the worse thing you can do is not taking any advice and be at the same spot you were before reading this post.

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CDs that want to see ‘latest phone mockups’ - avoid them like fire.

They likely have worse books than any of you and just want to feel ‘powerful’.

No surprise they come from Havas.

likefunnysmart

Excuse me, it’s Euro RSCG.

The ability to proofread their post! 😉

likefunny

All right, kids. Settle down.

likefunny

For those with design background - top notch creative, beautiful layouts, slick digital design, typography is key, nothing that looks off or less than perfect (basically leave anything that’s shitty out).

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I believe CD2 was talking about designers.
- Designers: i do not care about the idea, it’s the craft.
- Art directors for conceptual creative campaigns: yes I care about the idea. And then the execution. High standards on both sides, but less high standards in design than for designers.

If an art director can’t properly art direct their book, that is a reflection on how they will art direct a brand.

likesmart

Awards are for recruiters not for CDs in hiring positions. Recruiters like to have award-winning creative in their stable of offerings because they feel they can be placed faster. In reality, it may get your book seen but unless the awards are for work that is actually related to the position, they really don’t matter. When I’m looking at work in somebody’s book I’m comparing it to the assignments that the person will be doing and how that creativity transfers to why I’m hiring them. If I’m looking for a conceptual art director who had visuals that dovetail seamlessly with headlines and copy, but all I see are designs and graphic solutions with with no copy, it doesn’t matter how well produced the book is. It’s not what I’m looking for. The opposite would be true if I’m looking for a great designer but not necessarily an art director. 

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I have to respectfully disagree. At least in part.

The cases you are mentioning are for medium to smaller agencies without much visibility or creative reputation. The creative task is delivery every day concepts.

For more ambitious agencies, if someone has consistent work that has been awarded, you take them because you know they can translate their creativity and deliver for different clients and industries. CDs want these creatives.

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I actually don’t care that much about awards. Way more into great, smart, unexpected concepts and videos that got lots of views

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A really great about me page. If you haven’t been given the stage to sell something the way you want to, sell yourself as if it was your dream brief. Because it is. You know every insight about you.

And it’s the first page everyone looks at when reviewing books.

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Sure. DM me

uplifting

And damn, I was hoping the answer was a large bribe.

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None of us keep our jobs if our client doesn’t keep us. And so many of our clients need to move dish detergent or car insurance to keep their jobs. If you can make that killer and effective, without me having to coach you there, you’re my dream candidate. If it wins awards too, congrats. But I don’t need a jury to tell me if you’re good. I’d be a bad CD if I did. (Yeah there are a lot of bad CDs)
I have no need for someone who makes Cannes bait right now. I really only need a few of those people anyway.

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1) the ability to communicate effectively 2) awards don’t matter, they can help, but if you’re book isn’t full of work that proves your craft, awards aren’t going to help 3) nothing at the moment, no one is hiring

My current ECD has been punishing me for not “coming up with enough award ideas” so I’m glad a lot of you here don’t care about awards here.

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