CD at Saatchi NY or ACD at BBDO NY?

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ACDs at BBDO NY are just Sr. Creatives and the CDs serve as ACDs with maybe 2-3 teams under them. Not sure how it works at Saatchi. Salary being equal, pick the best account/ECDs to work under.

likehelpfulsmart

Didn’t mean my original comment to be a knock against ACDs at BBDO. The title is for the purpose of meeting salary requirements of incoming talent. This is true in most of the large NY agencies. If you are looking for a management role, the CD role might be the way to go because as someone else stated, promotions and raises at BBDO NY are very rare.

CD you will really manage more and guide the work. ACD you’ll still be a worker bee on it I’d imagine. Take the CD role because it comes with more autonomy and money.

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At this level, your post looks more like bragging than looking for thoughts, so looks like you are ready for CD.

funnylikesmart

You must know it has everything to do with the account

likesmart

Dont ever work at a creative agency under Publicis Groupe if you’re a creative. Definitely BBDO, much better creative leadership under Lubars. Saatchi is mostly bad work with the exception of 1 Tide commercial a year. Lovely, nice people at that agency but they are an account-led shop, not a creative-led one.

likesmarthelpful

This is the truth. BBH is just a wasteland.

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Are you telling me you have two offers?! I can’t get even get a rejection email. What’s your secret? To answer: CD at Saatchi. The client is irrelevant, in my opinion. BBDO is a lateral move. Who knows how long before you get another promotion offer. Take the money, you can always jump ship to something better but with a CD title now.

likesmart

Where will you make the best work? Forget titles. From where I’m sitting it’s BBDO

likehelpful

being an ACD blows but you have to think BBDO is the obvious choice. unless you’re working on Tide or something maybe

likesmart

Go for the money and title. Being a CD in NYC opens a lot of doors no matter what you want to do in the future. And your book matters less.

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PREACH

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BBDO is a notoriously hard place to get promoted —if you start as an ACD, you should expect to remain there for a long time

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Neither, if you have to ask

likefunny

Wish I was an ACD...

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I wish I was a little bit taller. Wish I was a baller...

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CD. Will unlock CD roles for you at better agencies in the future. I found the jump form ACD to CD the hardest one so take it if you were offered it!!

likesmart

I think it’s one that you have the prove the most for. I’m not sure how to really describe it other than it’s the hardest jump to prove to HR and leadership-wise — that you deserve this promotion (vs AD to Sr AD to ACD etc) because of the pay jump, the weight of responsibility that comes with the title, overall external representation of the ability of the creative team as a CD. It’s highly competitive/sought after and overall less roles of them across industries.

What clients and how much money?

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😂

Take the CD title and start looking for a new gig in 6 months.

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Curious, which account at Saatchi?

Probably a P&G client

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Creative director at agency or creative director in house?

Saatchi NY is where Publicis Groupe is housing their P&G brands. Go for the work-life balance and nice people, but don’t expect work for your portfolio.

Bbdo

Go where you’ll make the better work.

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