CDs, a lot of us are going to be shopping our books around during and after this thing calms down. If we’re trying to decide if we should put COVID work in our book, what makes a piece bookworthy IYO?

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Are you proud of it? Is the copy / craft / design / all of it really fucking banging ? Would it have got in your book pre corona? Basically, is it any good? I don’t think there is (or will be) anything wrong with putting Covid stuff in your book. Everyone knows clients have demanded one. And everyone knows the limitations that are in place in terms of timescale and production. If you’re proud of it, put it in the book and work your ass off to make better stuff so that it gets pushed out (of your book, not your ass).

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What’s the downside? If it’s good, why should it need to be pushed out later on?

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Because that should always be the goal

I didn’t say anything about it going ‘stale’ more quickly. I said put it in if you’re proud of it and then get to work getting it out again by making even better stuff.

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