@CDs, ECDs, etc, is it worth it for a gainfully employed mid level writer to enter young lions? or would i be better served just focusing on my actual client work? Dont have an amazingggg book, but solid.

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Enter. Win the competition. Fly for free to cannes. Then deal with whatever banner ad you have to work on.

likefunnysmart

fair point

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Yes. Definitely worth it. Do good work for clients but then spend your free time owning/honing your craft. Once the bills are paid, you’re always better served making work for you (whether that’s writing, art, or some form of ads).

If nothing else can be good spec work for your book. It’s a real brief. And this year in the US it’s a fun one (in my mind) or at least a worthwhile one to think about

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