Cheapest brand lift study partner you’ve ever worked with? Lol helppppp

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Haha, good luck on cheap. The cheapest way to halfass it is if you’re already tracked by Simmons or yougov. But not as accurate or precise as your own. Digital, via DBE or VCE, isn’t expensive, but if you have an integrated campaign it will be less effective to measure.

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DIY with Google Surveys. Or a freelancer researcher.

Be careful with data accuracy lol

Old director sold through a plan with a free brand lift study and then left. Obviously partners not willing to do it as AV at our spend. At this point idk what to do haha

The ones you can do through DV360 will be the cheapest, but not very advanced. Facebook would probably be next, but the set up of your campaign has to be very specific.

We’ve had Facebook fund brand lift studies if we spent a significant amount of money with them for 3 months in a row. Facebook brand lift studies involve a lot of setup and planning though.

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