client who fancies herself a writer (because she taught middle school language arts 20 years ago) calls account because I didn't understand her vision or listen to her comments (which I did). Sigh.

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Honestly, start keeping track of all the times a client rewrites your work. Ring a bell. Grab drinks. Make it something to celebrate ironically. You’ll actually start look forward to it.

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I get the sentiment from both sides. The thing with copy is that it's subjective. And because she's the client you're at least somewhat obligated to meet her needs. It's the way things are.

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My last client did improv. I get it.

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I had a client at my first job who was an ex-English teacher. Ugh.

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Just let it go. 1) our job isn’t that hard 2) the client presumably knows her brand better than you do, and 3) it’s hard to believe... but marketers understand marketing and all that goes into it

It probably isn’t worth falling on your sword over

1 is bullshit and 2 is actually a hinderance. 3 is true and part of that is understanding the value in effective creative in a world with increasingly disinterested consumers.

I say this as someone who worked in marketing for a decade before becoming a creative.

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This sucks, but your job isn't just writing well. It's SELLING your writing well. It's too late on this one, but next time use the client's vision and make it better. If you can't, show why it doesn't work and then show how you used the ESSENCE of their vision to create something that does.

you are assuming I actually got a chance to speak to her. I didn't. I also have a very strong feeling that she wants to do it herself.

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