Clients that write well and want to outdo your entire copy during revisions: Is it fine to just slightly tweak their copy and call it a day? Trying to gauge if they want to see their copy come out victorious a prevail as a final… or actually merged and elevated with my own creative spin (as intended)

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It depends if their feedback really makes sense and is strategically sound. If it is, then absolutely no need to change it.


Depends on the brief - your account person should be able to set the expectation with both the client and yourself

Well, client keeps saying im missing the mark, even when i re-write their own copy

Did they clarify what mark you're missing?

I also provide options. From light edits to rewrites.

Light edits usually keep most of the exact words and are purely to tighten up or small grammatical stuff.

I provide one-liner rationales for the rewrites.

I've also accepted provided copy as is after I've done the above due dilly. Sometimes with mistakes but since the client insisted, they can embarrass themselves for all I care.


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