|
Sales

Cold calling throughout pandemic. Thoughts? Tips? Creative ideas?

like
Arrow Icon
Posting as :
works at

You have to go from unknown to known. You also have to do this without being obtrusive or you will not get a response. Start by giving your prospect a compliment. It can be about their company, their group, or them personally. Obviously, keep it professional. When they respond engage in a conversation where you ask their professional opinon on a subject matter within the realm of your offering. When they engage in that ask for a phone/video call to discuss it further. On that call ask questions that will build curiosity towards your offering. Be sure to spread this process out over several days. You do not want to scare your prospect off.

like
Arrow Icon

Lead with empathy especially if the prospect or their business has been affected by the pandemic. Be mindful of who you call and be ready to be flexible with how the conversation goes. If you push to hard on someone that’s been negatively hurt by the pandemic then it won’t just be yourself that looks bad but your company too.

Arrow Icon

Focus on their priorities - if you're able to confidently lead with value that's especially relevant to their role or on how to alleviate pain if their job has been impacted significantly by COVID (e.g. sales VPs are getting hammered this past year with deal cycles lengthened - help them get faster deals)

Arrow Icon

Prospecting is critical. It must be done, that said, you must have some common sense. Wear a mask, keep sanitizer with you and double your efforts. Follow a territory and contact strategy that puts the needs of the prospect front and center and follow up!

Arrow Icon

Additional Posts

If you were to leave consulting, what's your dream industry and/or role (excluding working for yourself)?

like
Arrow Icon

Making sure I’m not crazy...if an agency books you for say 2 months. And it’s day rate. You get paid for the days that they booked you regardless of whether you have stuff to do/waiting for client feedback, right? I’ve always done it this way bc technically you could have taken another job but have committed that time to them. Current gig keeps trying to get me to not bill and “take days off” while waiting for feedback. Just trying to see if this is as shitty as it feels.

like
Arrow Icon

Feeling down 🐠 fam 😓 On 100% travel; flex tripping weekends to see fam/college friends in another state. Doing 50 billable before travel. Doing what i can with schedule. Work 12 hr/day (contd)

like
Arrow Icon

Does any Big 4 FDD team have work?

like
Arrow Icon

Quick poll...raise your hand if you’ve gotten a gig on the west coast in the last two weeks. I’m curious if it’s the market, or me.

like
Arrow Icon

Does anyone here know who pays the most in data and analytics roles in London? Big Tech vs MBB vs Big 4 vs Industry

like
Arrow Icon

I’m working on a food-related passion project with an art director friend! Looking for people in advertising who like to cook and can provide us with recipes and food pics. Interested (or know someone who might be)? DM me!

Arrow Icon

Me: “OMG my precious angel baby boo boos! I’m so happy to be reunited and I’m ready to LOVE ON YOU ALL WEEKEND!!!” Chloe: “How dare you disturb my solitude, human.”

Post Photo
likefunny
Arrow Icon

Hi all, am planning a family trip to Chicago. Which Marriott/SPG hotels in the downtown area have the best platinum benefits? Am interested in breakfast as I figure WiFi and gym are table stakes. Thx!

like
Arrow Icon

Most important part of wfh! What kind of setups do others have?

Post Photo
like
Arrow Icon

Looking for suggestions on professional maternity clothes. Also any tips on must have clothes in general. My belly is starting to expand and things are getting a little uncomfortable.

Arrow Icon

EY continues to reiterate that all expenses need to be on the Corp AMEX. Any risk in putting everything on the corporate card except the hotel?

like
Arrow Icon

I am a consultant looking to switch into the data analytics field but didn’t have a tech degree from college. Does firm hiring for data analytic positions really care about college degree? Also, does anyone has any recommendations on certifications that I can obtain for data analytics?

like
Arrow Icon

To CDs and above who manage large teams: what’s an effective, non-fireable way to tell you you’re dropping the ball & influencing a lazy, negative culture, from an ACD level? A few of us have had it

likehelpful
Arrow Icon

Anyone know the compensation bands for a finance manager for cloud at Microsoft? I have 3 years of experience and masters

like
Arrow Icon

When you have to convince the police officer to let your uber driver turn onto 34th because you're going to miss you're flight.

like
Arrow Icon

Anyone else feel like they don’t know if it’s them or their job that is actually contributing to your mental health struggles? I go back and forth between blaming myself or blaming my workload.

like
Arrow Icon

Thank goodness for that mute button!!!! What is your video conference etiquette?

likefunny
Arrow Icon

Anyone going to be at DU Monday and Tuesday?

like
Arrow Icon

Relocation package question. New company is asking for an estimate of moving expenses from LA to Houston. Anyone have thoughts on how much I should ask for?

like
Arrow Icon

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what’s it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the Fishbowl app

Get realtime notifications and see
what's happening in your industry
from the palm of your hand.

Please enter a valid number