Companies are really shooting themselves in the foot when they don't prioritize investing in their online presence, reputation matters A LOT in this day and age

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This is very true. It's impossible to ignore the weight that a strong online reputation. (this applies to good reputations and bad reputations I think!)

Building an online presence is something with a big upfront cost but very slow building benefits. Many companies, especially small businesses, can't bring themselves to invest in something with an ROI they won't see for awhile. They may save a few dollars early on, but they'll pay for it in a big way.

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