Comscore VCE is half the cost of its competitors. Do you get what you pay for?

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Depends on what you're comparing it to and what you hope to use it for. Generally, its fine but nothing particularly awesome.

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Comscore isn't worth it for the verification piece...other solutions are much more comprehensive and worth their price. And you need verification solutions to stay ahead of the curve, which I don't really think vCE does. For demo, you don't need your solution to do much and vCE does the job. It's annoying to pull reports out of their system and overall not great in mobile, but it's good enough if you're worried about cost.

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Moat, ais and dv for verification and Nielsen for demo. Competitors seem more robust across the board but almost double the cpm!

What are you paying? Didn't find much cost difference between Nielsen and comscore and the DCM integration it is straight pass through and same rate we were paying direct

Comscore costs, lol

Just ever buy the Hpto. It loads after the content and therefore has one of the lowest viewabilities out there

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