Confession: sometimes I think my creative director’s ideas are stupid and won’t work for a number of reasons and I’m embarrassed to present them because my ECD assumes they’re mine. Can anyone relate?

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I agree with the above. When presenting to ECD, say something polite and professional like “So (CD) and I discussed this and I hope I did a good job bringing his/her idea to life.” And make sure you actually do make a sincere effort to make it great. Also feel free to tell your CD if you have your own idea you feel strongly about that you want to present.

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You could “give him or her credit” in the meeting

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Let them take the drivers seat when presenting his/her ideas. You do your part of course, but just put a little more enthusiasm when presenting your ideas

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Story of being an acd at a lot of big shops

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One of the hardest pills to swallow is that if you want to move up you have to be a team/brand/company evangelist even if you don’t always agree with evening going on. It’s on you how far you’re willing to take it.

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Put up or shut up. If you can’t beat the ideas than you can’t say anything. Simple as that.

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That’s the thing though... the ideas can definitely be beat. In fact I feel like a lot, my AD and I come up with something better while his aren’t on strategy, on brand, or that creative, and yet we still have to mock them up, build them out and pitch them, spending more time on his than our own. Sometimes we’re able to mould them into something decent, but if we try to give constructive feedback, he takes offense and we’re “part of the problem not the solution.” And he thinks our ECD is just being “difficult” when he challenges/goes wtf. I do see some value in identifying which ideas are clearly his in the pitch, but still... I just can’t remember the last time he came up with something awesome. He’s def more senior than me, but has only been at our agency a few months longer.

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@OP that’s rough. Sounds like you need to have a chat with him/her.

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Thoughtful answers here. Thanks all!

For sure. We have a weekly one-on-one but I’m not sure how to bring it up...

Try to make their idea and your idea. I usually like to make it seem like mine is a lame, but let’s throw it in, idea. And see how it nets out. You really never know.

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