Considering 2 different offers.
1. Traditional agency strategy lead role focused on one major client.
2. Strategy manager for big 4 consulting firm. Tons of clients and travel.
What do you think?

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Big 4. New ways of solving real business problems, and access to C suite. But if you have a family, the travel is rough. I’m on my 5th straight week of travel to client site and it sucks. This project is temporary though. In big 4, it’s the norm.

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Depends where you are in life and what you’re looking for. One major client can be really juicy and exciting especially if there are many brands you’d handle. You could really build a stellar team and watch them grow.
Consulting is a different world, and not for everyone

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1 with all the caveats above plus you need to be super comfortable with data-driven decisions (consultants do not like gut-instinct.) Also know that progressing beyond manager at a Big 4 often carries a significant revenue target (vs agency where it’s a more collaborative undertaking to win new biz).

I say this because I too am looking at similar options and I have had very very candid feedback from friends who made the switch as well as hiring managers.

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Have you ever heard of someone from a Big 4!consulting firm that found their work creatively rewarding, OR had a work life balance? Advertising is rough and has its negatives for sure, but you’re posting to an audience of brand strategists for whom the grass is greener.
Don’t sell out.

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1) all the way

What do you most value and where do you want to grow?

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