{ "media_type": "text", "post_content": "Considering a mini pivot from growth/performance marketing to a product marketing role and hoping for a gut check from those who have done both. I'm trying to move away from the transactional culture of growth marketing, which feels like a numbers game. I'm also intrigued by product management and user research, but not ready to invest in that bigger leap, so product marketing seems like a half-step to get more exposure to those teams. Am I on the right track here? Any advice on the transition?", "post_id": "61e03244153b74002cb05019", "reply_count": 1, "vote_count": 3, "bowl_id": "5fe28da7334337002282d099", "bowl_name": "Women In Marketing ", "feed_type": "bowl" }

Considering a mini pivot from growth/performance marketing to a product marketing role and hoping for a gut check from those who have done both. I'm trying to move away from the transactional culture of growth marketing, which feels like a numbers game. I'm also intrigued by product management and user research, but not ready to invest in that bigger leap, so product marketing seems like a half-step to get more exposure to those teams. Am I on the right track here? Any advice on the transition?

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It’s a great question! Would you be interested in helping to organize a live here in the bowl with a panel of women in product and growth marketing roles who can demystify the difference for everyone? Let me know! We can probably get some support from the team at Fishbowl as well.

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