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Considering on making the switch to brand management at a CPG e.g. Unilever and JNJ. Most of my experience has been in BI reporting and operations. Any advice on how to make the move?

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A top 15-20 MBA.

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Yeah, I was hoping for a more inexpensive response lol. Any other ideas?

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Best route is to try and get into the company in a more relevant role, and internally network your way to brand side. May require a few lateral moves though. Established CPGs like you mentioned will have a ton of applicants who have proven and relevant experience, would make it extremely hard to make a case to give an interview to you over the qualified applicants.

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Sounds like an MBA would be the right move then. Would these companies care if it comes from a PT MBA vs a FT MBA?

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Jnj culture is insane. It’s the most boring place I’ve ever been. As far as getting a job I’ve done a few projects there and seen a lot of people get offers. Just make subtle comments to your client

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Thanks C1!! I’m still relatively early in my career, so I’m not sure if that’s the move I need to make yet. Maybe the brand management roles are a bit different in work?

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