Considering taking a brand-side role to lead the creative marketing for an app I like, coming from a big agency environment. Great exec team, great pay, chance to build my own team, and frankly I'm tired of the churn and burn of agency life... But it would be my first client side role and I don't know what to expect. I'm scared of missing the imaginary cool factor of the agency world and afraid I'll get bored or something. Would love thoughts from those who have made the jump.

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Your post is quite bipolar.

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Thanks for the great insight!

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I made the jump a few years ago from agency to brand-side for UPS. And I definitely missed the cool factor and being around people who really "got" how creative work happens. I jumped back to agencies a year later. That said, an app might be a better environment for fun/challenging ideas. And nothing says you're stuck there if it's not for you. Just don't wait too long if it's not feeling like it's for you.

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