Copywriters turned suits / strategists. Any tips on how you went about it? And did the new role consider your previous experience? Looking at doing the switch once the hiring freezes are over. ✌️

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I started by practicing walking backwards

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Honestly I feel halfway into this (strategy not suit) and it’s because there was a) a vacuum and b) I’ve learned to carve out creative territories pretty well in pitches etc. and c) worked on several brand books that include mission / purpose type stuff

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I’m curious about this. When I get exhausted I think about how I could crush it as a strategic planner. Then I come to, and continue my slow/fast slog onward.

I always say the best creatives are strategists who can execute. But boy does only doing half of our job sound appealing sometimes.

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