{ "media_type": "text", "post_content": "Copywriters, what books, articles, Ted Talks, etc have helped you level up your brand films/spots? Would love to share your recos with my Scad students. Thanks so much.", "post_id": "60dc9ba6860aa200241c88da", "reply_count": 7, "vote_count": 2, "bowl_id": "591a223804ff130016b983f4", "bowl_name": "Copywriters" }

Copywriters, what books, articles, Ted Talks, etc have helped you level up your brand films/spots? Would love to share your recos with my Scad students. Thanks so much.

Posting as :
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Please don’t use “level-up.” “Improve” is perfectly fine. “Speak plainly” is the first rule of copywriting. 👍 PS: Don’t let idiotic LinkedIn-speak ruin you.


Let’s not feed the narrative that we’re all assholes. Unless this was sarcastic font, in which case I withdraw this comment.

Study lots of spots and brand films. It’s been discussed here that some writers will re-type various spots to really see how they were crafted and use that as inspiration when starting a bee project. Old Comm Arts have winning radio and tv spots in them.

Nathan for You.

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