Copywriters who went to ad school, do you find that Art Directors who didn’t go to ad school tend to break team so much more frequently/quickly than ad school grads. I do.

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What’s “break team” mean?

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I don’t know. I’m a writer who never went to ad school and a united team front was something that seemed inherent to the job. Maybe it’s just this AD’s personality?

Could you give an example?

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The examples I gave in my follow up comment are all real things I’ve experienced from non-ad school ADs.

Break team means when your AD throws you under the bus in front of the lead creatives or account folks. They don’t have your back. They only look out for themselves. They don’t understand that you as a team are a unit, partners.

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I think break team makes no sense

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I went to ad school with some super conniving mfers. So, no.

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Tea.

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Huh?

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Do you believe it's really an ad school VS non ad school thing? It could be confirmation bias.

I don't mean this to sound harsh, but could it be that you're difficult to work with? The examples might just be how your AD partners manifest their frustration. I've worked with people who felt any form of challenge or feedback was an attack.

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Anything’s possible 😃

No idea what break team means, but my art director who didn’t go to ad school has no idea what a concept is and is purely executional in thought. Just an anecdotal take here.

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I didn’t go to ad school. I love working with ADs who did because they’re all walking encyclopedias of every award-winning campaign ever (references and inspiration for everything!) and they’re usually great conceptual thinkers from the jump (something I know now, but definitely struggled to learn).

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Wat

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?

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Break team?

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Sounds like ur trying to pull rank and only looking out for yourself as well...maybe y’all just belong together.

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Why do you team up with people you don’t think are great? (Naive question I’m sure)

Sometimes my favorites aren’t available so I have to go w the B Team.

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