More Posts
Hi All ! One of my friend is looking for Project Manager job in IT Infra projects for Gurgaon/Delhi NCR location , having 10 plus experience with certifications. available to join immediately in 2 weeks. Any help & leads would be much appreciated! Tata Consultancy EY KPMG India Capgemini HCL Technologies Wipro Accenture India IBM
Additional Posts in Strategy & Planning
How is 72 NY for strategists?
New to Fishbowl?
unlock all discussions on Fishbowl.
Definitely worth it. The questions about digital behavior and modern media are streets ahead of Simmons and TGI.
Better questions. For example, the gaming section on GWI doesn't just cover console ownership, it covers all the big titles.
Mentor
I find it helpful for comms planning work — being able to build an audience (with great precision, both demographically and sometimes attitudinally) and then see how they discover brands, what media they consume, what behaviors they show, and what attitudes they hold . also helpful for audience sizing and determining which segments make the most business sense to go after and design for. It’s also just generally helpful for understand what share of the population holds a certain idea or attitude that you might be building a strategy around.
They update their surveys often to help capture the zeitgeist. It helps arm you with data about what your audience is thinking about a current trend.
+1 on channel data, they go into way more detail than anyone else, including specific behaviors unique to each platform
Generally I feel like the data helps me paint a much more holistic audience, demo + psych + product usage + channel
Mentor
I have no visibility into cost but it is an incredibly useful platform
What specifically do you find it the most useful for?
It’s great