Could someone share their experience with using GWI’s platform, and let me know if you think it’s worth the price point? I’m trying to determine the value and get a better understanding of the pros and cons of the platform from people who have actually used it.

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Definitely worth it. The questions about digital behavior and modern media are streets ahead of Simmons and TGI.

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Better questions. For example, the gaming section on GWI doesn't just cover console ownership, it covers all the big titles.

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I find it helpful for comms planning work — being able to build an audience (with great precision, both demographically and sometimes attitudinally) and then see how they discover brands, what media they consume, what behaviors they show, and what attitudes they hold . also helpful for audience sizing and determining which segments make the most business sense to go after and design for. It’s also just generally helpful for understand what share of the population holds a certain idea or attitude that you might be building a strategy around.

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They update their surveys often to help capture the zeitgeist. It helps arm you with data about what your audience is thinking about a current trend.

+1 on channel data, they go into way more detail than anyone else, including specific behaviors unique to each platform

Generally I feel like the data helps me paint a much more holistic audience, demo + psych + product usage + channel

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I have no visibility into cost but it is an incredibly useful platform

What specifically do you find it the most useful for?

It’s great

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Hi Fishes,
I need likes for DM
Could you please do that.

Thanks !

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Would you rather try to get promoted/climb the career ladder or try and grow your side hustle into a larger enterprise while working your day job? I’m at a point where I’m very comfortable where I am and ready to move on to higher paying but more stressful roles. At the same time I’m also pursuing a side hustle that can be lucrative if done correctly but comes with more risks. Would you 1.) try and get promoted while pursuing a side hustle or 2.) stay in current role and focus on side hustle?

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Has anyone had any success at recruiting events at Colleges and Universities? I would hate to leave good talent on the table but I also don't want to waste a ton of time and expense.

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Would anyone from DocuSign be willing to give me a referral? Ex-mbb with 10+ years of work experience if that helps at all!

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Hi,

I have 8 years of experience in technical Sales, IOT sales, digital services, and business development across various leaders like Kone and Schindler. I have a decent understanding of the IT and manufacturing industry.

I am looking for a job opportunity in Dublin, if you could refer me or provide guidance on how to get a job that will be really helpful.

I have stamp 1g , hence won't be requiring sponsorship.

Looking forward to hear from you.

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Hello CGI folks ..I have got selected in Capgemini...All I am getting to hear is that chances of being laid off are quite high in CGI..So, I am confuséd whether I should join or stay back in my current company...please advise

Hi’ im a CNA and been travel since the beginning of the year and looking for openings after my contract is up

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Anyone can tell if £75k is a good salary for AVP Citibank ? Citi , Do they negotiate a bit or they are conservative with the offers

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Anyone work at Airbnb that can provide a referral?

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Hello everyone, I am a fresher and I recently joined a management consulting firm(3 months) with 12+LPA and I realised MC is not for me.
I tried giving it a shot for the first 2 months but then I am just dragging there after. Anyhow yk how it's in MBA, campus placement leli without a thought plus lack of experience in everything. It's tough out there.
I am desperate to switch to creative/marketing/branding/advertising. If anyone could help/guide/refer me in the right direction that'd be great.

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Who based in North America is looking for a business development role?

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Hello All ,
I am looking for a change . I am 1.3 yrs experienced in SAP TM . Kindly refer me if there is any vacancy.
Please help i need a job urgently.
Thanks in advance

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Hi! Where are the best Christmas lights in Miami? Thanks in advance!

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“I did a SWOT analysis for myself, and my threat was my body.”

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Looked out the window and oh hey it’s a volcano! ✈️🌋 Sakurajima en route from NRT–TPE

Post Photo
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I’m taking the SPHR in less than 2 months and haven’t started studying for it. How difficult is it? I’ve been in HR for 20 years and have experienced ALOT in that time, although there are always employee relations scenarios that surprise me! How much do I really need to study for this? I just can’t seem to motivate myself to do it, I’m so mentally burnt out at the end of the day from a high stress HR job, the last thing I feel like doing is studying HR!

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Additional Posts in Strategy & Planning

Any current or past Grey NY strategists who have thoughts about the company and the work? Realizing I haven’t seen a lot of work from them lately but had a recruiter reach out.

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Would you say it’s hard to make a transition from account management to brand strategy if it’s early in your career?

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What’s the end goal for you guys in strategy? Is it to become CSO? Move clients side become CMO?

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Any recommendations for companies to create personas? Are there new technologies to get interesting findings about concerns, aspirations, goals?

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I currently do website/digital experience strategy at a large creative agency and really want to transition into client-side, business strategy at a tech company. I worry that my skills aren’t transferable but maybe I’m looking at the wrong titles. Anyone been able to do this successful that would lend me 20 minutes of their time to ask some questions? Thanks in advance!

I’ve just been hired in a senior strat role and am pretty nervous 😩. What advice do y’all have for someone moving into their first senior role.

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Any advice on managing junior/midweight strategists?
Interested in hearing specifics from people that’ve done it, and also people that have (or have had) amazing or awful managers

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Hi! Anyone at Estée Lauder willing to provide a referral please? Happy to share how my skills and experience are relevant.

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Looking for fully remote brand planner to join small agency (remote anywhere in U.S) for fashion/sportswear brands. Ecommerce experience preferred.

70K. bonus.

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Strategic career opportunities:
Germany, Stockholm or Amsterdam...??

Anyone knows what an average senior strategy salary is in any of these markets...

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In your current agency, who owns brand strategy implementation and brand experience across channels (storytelling [communication goals & brand narrative], brand content recommendations, tactic ideation and approach, user experience, etc.)?

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How is 72 NY for strategists?

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Anyone know of a master class for insights or general insightful brief writing?

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What do you think are the skill jumps you need to see from a strategist/planner to make the leap from senior to assoc. director/director level?

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Do you ever feel like everything’s been done already? How do you know your strategy is legit interesting and innovative?

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What blogs, podcasts, twitter accounts, newsletters etc. should ever planner follow?

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