Crappy Cannes this year ?

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Yep

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Why? At least Tide won and that was great. Better than those years when those mediocre Harvey Nichols spots won.

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And for the last 2-3 years, and almost definitely every year from now on.

Once the work was stuff no one had seen (in the sense of "encountered organically") any time all year, it was kinda over. (Not to mention when clients stopped being willing to pay for the work at all and we had to start just making up stuff)

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@SCP1 have you seen the tmblr "Cannes at Cannes?" It's 7 years old now but was quite innovative in its day, ha

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