Creative Directors: Is your background art or copy?

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Well I guess we’ve solved that conundrum. Let’s pack it up boys.

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From the sample 👆, it is even

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At the CD level it is reasonably even. But, starting to skew toward copy. At the GCD and ECD level you see the copywriters at greater percentages, and at the CCO level they’re almost all writers. I’ve never had a CCO who was an art director. Though, I’ve had several who thought they were brilliant designers. Despite not knowing the first goddamned thing about setting type properly.

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Joe Sciarrotta, CCO at Ogilvy is an AD.

I also wonder if it has to do with the communication and verbal skills used in selling and convincing others. I tend to find that more in writers than I do art directors.

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^haha. I too was wondering what conundrum this question would solve. So...at the end of this, the OP will understand that some CDs are writers and some are art?

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I didn’t say there had never been, just in my experience I hadn’t come across one. My theory is that art directors are by nature and training more execution-oriented, while writers tend to look at things with more distance, comparatively.

It’s not a good/better thing either, it’s just different brains. And I say this as an AD/designer

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Kate Stanners is Global CCO of Saatchi’s and she was an AD

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Im ACD copy
But feel like there’s way more art side?

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I have been a CCO since 2004 and I’m an Art Director by trade. I take great pride in my background. I respect all CCOs because I understand what they have to go through on a daily basis.

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Copy

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Art

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Are there more CDs that are art directors or copywriters? Is it fairly even or more skewed towards one side?

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^ @CD2 - that’s interesting. So why do you think that there has never been an Art Director CCO?

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Wenneker is the first that comes to mind but i’m sure there are more with art background.

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Pretty sure Favat at Deutsch was an AD, too.

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Copy

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Copy

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In my career I think the split I’ve seen roughly has been (all levels from CD to CCO) about 40% art 60% copy. Depends on the agency. There are some places where art directors will never become CDs. There are plenty of CCOs who come from the art side, but probably not the majority. Lee Clow and Alex Bogusky are art directors. There’s also a lot of ADs who switched to writing at some point (though never the other way around).

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AD background.
Global CCO at VML is AD.

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I’ve only been at companies with art director CCOs

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