Creative moving to strategy here: I am in my 3rd round of interview with an agency for a strategy role, meanwhile one of the biggest tech companies contacted me for a creative role, interview went well. I am a creative who’s been trying to move into strategy for a while, this could be my ice break to the strategy side, or going back to creative, which I felt there’s not much to grow, but with a bigger company name on my resume. What would you choose?

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if strategy is where you want to be long term and you have an opportunity to pivot now, go for it. don’t take a job just for the prestige if it’s in a discipline you don’t want to stay in. that strategy itch likely won’t disappear if it’s what you truly want.

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Thanks!

This isn't relevant to your q but if you're interested, I work for a branding company as a copywriter and we have an opening for mid-level cw in SF. We do mostly verbal identities, naming, and web copy and report to the head of strategy

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I am not looking at CW roles ATM, but I am sure your company will find the right person in no time!

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