Creative sold in without any production input once again. How often does this happen at other agencies?

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More and more frequently. It’s frustrating to put production into a position to explain that the creative can’t logistically or safely be accomplished on a half-day shoot with a budget appropriate for a single cam preditor fresh from college.

likesmart

Even more fun when they forget to consider the budget 🙄.

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Frustrating. I’m asked to do it the night before the pitch. Lol. Like they will change the creative then. They just want my blessing for a ridiculous low budget, that has like 100 deliverables and 100 SAG talent. Haha. I said “no way”. But they go with it anyway. Make it work is what they say back. Lol

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So often that I quit and formed my own production company. Now I can say no to poorly scoped and budgeted projects, instead of having them crammed down my throat and then being blamed when the project isn’t profitable. (Sorry - needed to vent there...)

likeupliftingsmart

Can I join?

Should we shoot a PSA?

likefunny

All the time. Just as bad is when account forwards you a deck 10 mins before a client presentation (that you’re not invited to) asking for ballparks. Fortunately, I have worked with some amazing CDs in the past that demand production’s involvement before going to client. Seems very rare these days though. I hate it

likeupliftingsmartfunny

Haha I go through this exercise a lot.

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All day, every day. And then they tell production to “figure it out”.

likefunny

Every. Damn. Project .

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It’s become the norm and it’s so frustrating! Production used to be a much more important role that people respected. Now they just plop it in your lap and say make this happen. It’s really hard to do my job correctly that way. Old school Creatives will seek out a Producer and ask our thoughts. But, that’s rare now. So sad

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Yeah it’s bewildering that the creatives never concept with any idea of the budget even is, much less what’s achievable within that budget. Then you end up with concepts with millions of dollars of talent costs that the client loves until they see the estimate. Then we all look bad

likefunny

What are producers for then? We make it look good. They make sure it gets done and gets paid for. I always ask scope so I don't waste my million dollar ideas on thousands of dollars projects. This isn't the problem when account sold the idea without asking either party.

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Every damned day.

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👋😡

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Something we’re trying REAL hard to fix over here.

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As if it's a standard of practice.

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Preach 🖐😫 🤚

likefunny

Almost every project. Good account people want to make sure the project is achievable within budget and timeline before presenting but others say “you can do [insert unrealistic scope] for $3.45, right?"

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What’s a promotion? 😏

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Hey Clients, stop rewarding an advertising model based on a law office of churning through hours for salaries and start caring about the work

likeuplifting

ALL THE TIME

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Been in the biz 23 years - it’s nothing new. It’s the definition of insanity for production. We get set up to fail - but have to find a way to make miracles happen

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Totally agree here. I was just pointing out it’s nothing new

Regularly. Then it’s our problem to jump through hoops and call in favors, that we can only get because we’ve developed relationships with vendors, and make it happen. If something goes wrong all fingers point at us. If it comes out great we get little credit. Production is the most underpaid and undervalued department in most agencies. We used to stay into the night ballparking multiple concepts for a client meeting the next day in an effort to make sure each idea had a price tag attached. The account team would sell one of the ideas but other people in the room would tell us that the cost was never discussed even though the budget was let’s say half of what the ballpark was. It’s chronic and shortsighted.

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Unfortunately all the time. Just keep reminding them that they're not setting you up for success and maybe one day they'll come to you first. Maybe.

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