Creatives - has everyone got their ‘one a year’ idea out yet this year?

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They say you need ‘one great idea a year’ to keep you relevant!

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No. Despite lots of production, nothing great. I lost sight of the ball this year! Maybe I can pull something out by Dec.

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I got 2 baby...going for 3🙌

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Yup

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What do you mean?

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I wish I could skim by on one idea per year.

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One great idea / portfolio piece is kinda enough to keep you ticking over...of course, more are welcome!

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After this conference I just attended, I’m pretty fired up to get more than one out.

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I’m curious at what level this refers to—I’m midlevel with out-of-touch CDs who either kill or Frankenstein everything cool and untraditional so it feels impossible to make anything truly groundbreaking and relevant

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Yep.

Yes. Is it great? Eh. Is it relevant? Sure.

When I first started some older copywriter told me ‘you just need one a year.’ I’m not massive on awards etc but I’m aware that you need to be in the mix each season...just to get your name out there, more than anything. And for your book. It’s just something to aim for. Luckily I’ve got 2 things out this year that I’m really happy with. Of course, some years are thinner!

I’ve had three (killed by clients).

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