Additional Posts in Advertising
Best industries to sell in? Go
Visual Storyteller
Garden cat 😺
Conversation Starter
Additional Posts (overall)
Is Droga5 still as good as it used to be?
Hot Take: Design is seen, Art Direction is felt.
Would you rather: work at Havas or VaynerMedia?
What should i wear to an interview at Edelman?
What is the next advertising buzzword 🛎?
Rising Star
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Indesign - total control but not many people know how to use it properly, google docs - good for tracking changes/remote teams but looks shoddy, keynote - looks decent/easy to use but give up a little bit of typographic precision (not a big deal really) keynote wins for me.
If it's more than one agency, google doc or death. Once doc is locked one agency pulls it down and makes it pretty.
We use google docs. I create a "final presentation deck" with a template, and ask the teams to work in their own docs first. Then compile everything into the pres doc before first review. I handle the duplicating and quality control process (make new decks with each round). Pros: can work from anywhere/anytime. Everyone shares the responsibility of the deck vs. one person. Cons: people can easily change work and google docs isn't setup for large files. It's tempting to only give feedback in the deck and not have face to face. (I never do this personally but other CDs have done this.) Google docs never look as slick as a keynote. PDF quality is shit.
We use Powerpoint connected via Box, so multiple people can edit the same PPT file. Just have to be careful not to save over someone else's WIP!
PPT connected via box - final version goes to the creative team where it gets transferred to keynote and made pretty.
Google docs. Given the volume of work we have to produce, and collaboration across different offices, they've enabled tremendous efficiencies. And there are rudimentary features that even enable one trick pony writers to take some of the load off of ADs during crunch time.
@digitas the POO
Keynote live changed my life. Now we all edit in the keynote we love from anywhere. Instead of that dog shit google docs. I make changes from my phone on the train sometimes.
@ACD 1 I tried keynote live when it first came out and it was pretty buggy. Would you say it's solid now? Any issues with saving over files etc?
@OP rock solid, never have a problem. Knock on wood.
Keynote. Control versions and access, work on planes, do shit fast, easy to make look good.
I'm a freelancer so whatever the agency prefers. That said, I use to be an Indesign advocate but now prefer Keynote or Google Docs. You can't beat cloud based docs and the collaboration with others.