Pharma and Health Advertising

Current thoughts on ogilvy health? Good clients? Good strategy? Good creative? I know they got a new ecd.

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works at

They just went through layoffs. That’s all you need to know.

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To be fair, all of Ogilvy just went through layoffs. We got hit way less than the mothership. I work at OH. Our clients are ok, our strategy is ok, our creative is ok. No awards the past few years for creative. But the people here are great (most of us) and at least 4 people I know who’ve left in the past year to go elsewhere have already boomeranged back to OH. So it’s better than a lot of other shops out there.

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I haven’t met the new ECD yet, so I can’t comment there. We still have a lot of HCP with a smattering of patient. Most of the patient business we have now is attached to a larger piece of HCP business.

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How many of Ogilvy Health layoffs were creative out of how many total? I'm guessing OP is creative if asking about new ECD, how good is creative, etc. Were the boomerangs creative? Account? Strategy? Might help OP make a decision.

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I only know of 1 creative that was laid off. The others were account, PC, PM, and medical. I think there were fewer than 10 total (out of ~500 employees). The boomerangs were account, but a number of creatives who left are currently now back freelancing with us.

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Remember Ogilvy Health is struggling just like the other WPP health agencies. Layoffs already mentioned, plus Ogilvy has a notoriously hard time getting people to join because their location is a block from the Hudson River. Theres one subway line 3 very long avenues away. They have a rather inconvenient shuttle that’s supposed to help, but still... At one point all the WPP health agencies were going to move to that building and people started resigning preemptively because of the location.

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OH’s worldwide HQ is in beautiful Parsippany NJ. A very small amount of our business is in the city.

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Who’s the new ECD? (Been out of town for 2 months)

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