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I’ve been into digital transformation in adtech and mar tech.
I'm on the industry side...BCG is a bit player and is substantially behind Deloitte and ACN in the digital space, let alone the rest of B4 and the digital boutiques.
From a comp and leveling perspective (I'm assuming BCGD has a similarly quick up or out model like BCG does, take that for what it's worth), BCG would definitely be a step forward.
In terms of skill and career competency development, though, I can't see it being a step forward. BCG doesn't natively do digital and there are lots of internal barriers that you won't see at DD, let alone dealing with their latecomer/bit player status in the marketplace.
Speaking just for me, I'd pass on BCGD, but that's because I'd be looking for somewhere where I can grow my technical skillset for a long time and BCGD isn't that kind of place.
Ad/martech is either Accenture Interactive, Deloitte Digitlal or IBM iX (depending on which country you are).
But to be truthful, a smaller ad/martech boutique/digital agency might be much better.and specialized.
What type of work are you looking to do?
Thanks associate partner 1. Any thoughts on bcg omnia ?
Would you mind referring me before you leave? :)