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I’ve worked B2B and B2C, most of the important experience is transferable, all clients want to see growth and creative thinking. I would focus on the fundamentals and how you’ve enabled growth when talking about your experience. The biggest difference I noticed is the language that each side uses (e.g. my B2C clients never had ‘gated’ vs ‘ungated’ content). KPI’s and audience might be different but the same research skills, knowledge of the media landscape, and analytic thinking is needed for each role, so I would talk about how you’ve expressed those in your role.
there aren’t as many differences as you’d think.
I actually think it’s harder to go the other way - B2B has some nuances [is the target a business or is the target individuals at the business. ?].
My last stop was B2B and when I pivoted back to B2C no one asked consumer specific questions.