{ "media_type": "text", "post_content": "Currently in media analytics, but want to make a career in strategy, accompanying more qualitative, content-based work. I have strategy experience, but only as an intern. Is this transition feasible?", "post_id": "5cc786170fec0100215ad7fb", "reply_count": 2, "vote_count": 1, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

Currently in media analytics, but want to make a career in strategy, accompanying more qualitative, content-based work. I have strategy experience, but only as an intern. Is this transition feasible?

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Start by getting out of media. Find a spot at a digital experience shop doing experience analytics and that will get you at least aligned with the strategy folks. From there should be easy enough to demo your strategic thinking, "here's what we're seeing now, here's what to do about it" kinda thing. Parlay yourself into a data-driven strategist.

You may have to take a step down in your career—title-wise—in order to get some more experience at an agency that sees data and analytics in a strategic manner, but it would be worth it in the long-run.

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