Currently in the Discovery/Competitive analysis portion of my business plan. Came across a company that has a very similar product to what I was envisioning.

Do you have any tips about how to ideate/highlight company differentiation? They have a 10 yr head start on developing an interface, but I have some ideas that could potentially be more of a future state.

Can I use their interface model as a jumping off point without copying to streamline dev/UX?

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Any details you feel comfortable providing to get a more specific answer? This is a broad question with tons of broad answers.

Demonstrate there is a market big enough to support competing products. Competition is good, it indicates a market exists.

Not sure what you mean by “use their interface model as a jumping off point”. You can use all kinds of public non copyright material.

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