DECIDING BETWEEN TWO JOBS ( for a friend) - Director title and $15k higher salary at a large more traditional agency or a Strategist title at innovative start up with potential for IPO (both $ bump)

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Start up making money? Actually providing value? Actually innovative? Too many startups are in the evaluation game and don’t have real businesses. If startup is legit, then ask yourself if they were paying equally where would you go? Personally, I’ll always take the startup over hitching my wagon to a dinosaur.

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What’s your life situation? If you’re single and have relatively low level of responsibility then go for the start-up. If you have a family and are the main breadwinner Take the Director role. All this is based on your level of risk aversion. If you’re a gun slinger no matter what then go with what grabs your passion most. I assume it’s the Strategist gig as the risk/reward looks pretty nice

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STARTUP!!! 15k in the short run VS ?? In the long run??? (Although that's dependant on the startup and would require personal research). But if that startup is offering just 15k below what a traditional agency is, think of where they could be in a few years. Just my two cents!

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^ and yes of course this, figured it went without saying but well put.

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I had a similar option and chose the startup. If this is your first startup experience, know it’s a lot more risky. A fun experience but very few actually IPO.

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Depends on your friend’s personality. I was an AS at a large traditional agency and it was death by 1000 paper cuts. I’ve been in lots of startups and saw exits without clearing investor preferences (i.e. exercised options have negative value), no clear path to exit, exits that got me a nice vacation and an IPO that made my options worth 2x my salary.

It’s a crapshoot unless you think like an investor (really hard to pull off at the IC level; much easier if you are an accredited investor who knows how to read a pitch deck) but it’s not actually that risky if you’re good at what you do. With the average turnover at startups being 2-3 years, your network is the hedge against startup failure.

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Depends on where the friend wants to go with their career. But higher title and pay sets you on a better course.

But in the end it's about which work the friend will be more satisfied with.

You need to evaluate the size of market, potential share by IPO, capital intensity of the business, and funding stage before you can answer this question. Realize you will also need cash to exercise any options or RSUs.

So if your cash poor you will need a loan to exercise them. And taxes will kill you.

So do the math and get a real answe

Startup! those I fee like are harder to find. The big agencies on the other hand always have jobs

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